Our approach
At We Are Jolies, we design lingerie, clothing and everyday essentials designed for comfort, sustainability and inclusiveness.
We have chosen to register our development in a process of environmental and social progress, by continually improving our materials, our manufacturing processes and our production conditions.
Our goal is to offer products that are both accessible and more responsible, without compromising comfort or inclusiveness.
Inclusivity and product design
Inclusivity is at the heart of our product approach.
We offer a wide range of sizes and specifically work on the gradation of our models in order to adapt each cut to different body types.
We invest in research and development, and collaborate with modeling experts to:
- guarantee comfort across all sizes,
- adjust the patterns, especially on extreme sizes,
- and offer clothing and underwear truly designed for movement and everyday life.
Our products and GOTS certification
Some of our products are made from organic cotton certified according to the GOTS standard (Global Organic Textile Standard).
GOTS certification guarantees in particular:
- the biological origin of the fibers,
- environmentally friendly transformation processes,
- and respect for social criteria in the manufacturing workshops.
Not all of our products are GOTS certified yet.
We undertake to clearly identify, on our product sheets, those which are, and not to claim certification for items which are not yet.
We are actively working to increase, season after season, the proportion of our collections made from GOTS certified materials, particularly in our lingerie and essentials ranges.
The majority of our products are OEKO-TEX® certified, which guarantees the safety of the products and the absence of dangerous substances.
Manufacturing and working conditions
We collaborate with selected partner workshops for their know-how and their respect for current social standards.
Our requirements relate in particular to:
- decent and safe working conditions,
- the prohibition of forced labor and child labor,
- respect for local labor law and legal minimum wages.
We consider that the notion of “ethical manufacturing” must be based on precise and verifiable criteria, and not on simple declarations of intention.
Materials and environment
We prioritize natural fibers, and when a product requires it, we always turn to recycled materials.
We mainly favor cotton in our products, trying to guarantee at least 80% cotton in all of our collections.
We favor as much as possible:
- certified organic cotton,
- certified materials (OEKO-TEX®, GRS - recycled certification - GOTS depending on the product),
- and manufacturing processes limiting environmental impact.
We know that not all of our materials are yet organic or certified. We are choosing transparency on this point and gradual improvement rather than unrealistic promises.
Social and associative commitments
We work with associations committed to social and environmental issues linked to our values.
Our commitments:
- donate products to partner associations
- support their actions with donations
We consider that our responsibility does not stop at the product, but is also part of concrete actions of solidarity.
Our commitments
We Are Jolies is committed to:
- Make the vast majority of our products from natural or recycled fibers
- Continue its efforts in terms of inclusiveness and comfort
- Highlight and promote ever more diversity of body types and women
- Promote your unsold goods through associations
- Communicate transparently about your practices and areas for improvement
- Dedicate our teams' working time to community projects when possible
