Our name
We Are Jolies is much more than just a brand name: it's a rallying cry.
It means all beautiful. Regardless of our physique, our skin color, our sexual orientation, our social background, our age.
We are positive, supportive, radiant, resilient, determined, funny, ambitious, idealistic, intelligent, charismatic... and much more.
And together, we have the power to shift the paradigm and encourage each other, so that sisterhood is never an empty word.
Manifest
Pretty lingerie is easy to find. Pretty organic lingerie, a little harder to come by. But pretty organic lingerie at a reasonable price? Simply put, it was impossible to find...
So we decided to create it.
First panties, then bras, swimwear, loungewear. The idea? To offer you well-made pieces, at every stage of their production, to enhance the beauty of all women. And to make a difference, one pair of panties at a time.
Who are we ?
We Are Jolies is our entrepreneurial venture...
A story of conviction, ambition and sisterhood that began in 2019.
Neither of us identified with the world of lingerie.
So we decided to create the brand we would have liked to find years earlier.
We want to participate, on our scale, in redefining consumption and beauty standards by offering fashionable, comfortable, responsible and accessible products.
Because comfort should never be a luxury.
The co-founders
Florie
Mantra: Products that adapt to bodies... And not bodies that adapt to products!
As a mother of two, I realized how much we finally needed to offer products that are "good to wear" for us and for our planet.
This will never change
1. BIO
The key? Dress your skin only in the finest materials. Ultra-soft organic cotton, fabrics guaranteed free of toxic residues, validated by the most reliable labels:
- OEKO-TEX®
- Global Organic Textile Standard (GOTS)
(Certificate No.: 7578CIT CITEVE, 9781CIT CITEVE, 244 CITEVE, 10193CIT CITEVE)
2. Ethics
Our clients deserve to be treated like queens, but so do all the women who work with us.
We manufacture our products in Portugal , in a family-run factory, and we are very proud of it.
The team behind We Are Jolies also carries out concrete actions in support of women and the environment, with the associations ADSF, Rose Up and Swallow of the Future .
We have also partnered with HIPLI , an eco-friendly delivery system, a parcel system that can be reused up to 100 times! Thanks to this shipping method, we have managed to avoid more than 200 kilos of waste this year.
3. Inclusive
For years, the lingerie industry has shown us women who didn't look like the ones we see on the street. At We Are Jolies, the models aren't models. Small breasts, round bottoms, plump thighs ...
Femininity, truly celebrated.
4. Accessible
Fair pricing is also one of the commitments we have adhered to since our beginnings.
A pair of period panties, a bra, or underwear should never break the bank. Even better, if you buy several, the price becomes incredibly low… precisely so you can create your own set exactly as you want it.
No more three pairs of panties where there's always one you don't like.
Where are our products manufactured?
Do you want to know where your period panties, bras or pajamas come from? That's perfectly normal!
All We Are Jolies products are made near Porto, Portugal.
So they don't travel around the world three times before ending up in your drawer.
We make sure above all to work with a factory that has convictions: the workers are well paid, have regulated hours and access to solid social protection.
What does OEKO-TEX® mean?
OEKO-TEX® fabrics aren't necessarily organic, but this label guarantees the complete absence of pesticide residues and other toxic substances. Practical, because who would want a harmful substance so close to their intimate area? No one. Our fabrics are guaranteed STANDARD 100 by OEKO-TEX®. (Certificate No.: 7578CIT CITEVE / 9781CIT CITEVE)
Here again, the entire chain is checked, to guarantee a product that is impeccable from both an environmental and social point of view.
