Concept

Our name

We Are Jolies is much more than just a brand name: it is a rallying cry.

It means all pretty. It doesn't matter what we look like, our skin color, our sexual orientation, our social origin, our age.

We are positive, supportive, radiant, resilient, determined, funny, ambitious, idealistic, intelligent, charismatic... and much more.

And together, we have the power to move the lines and encourage each other, so that sorority is never an empty word.

Manifesto

There are plenty of pretty lingerie to find. Pretty organic lingerie, a little less. But then pretty organic lingerie at a reasonable price, it's simple, we couldn't find any...

So we decided to create it.

First panties, then bras, swimsuits, homewear. The idea? Offering you well-made pieces, at each stage of their production, to enhance all women. And make things happen, one panty after another.

Who are we ?

We Are Jolies is our entrepreneurial bet...

A story of conviction, ambition and sisterhood that began in 2019.
Neither of us recognized ourselves in the world of lingerie.
So we decided to create the brand that we would have liked to have found years earlier.
We want to participate, on our scale, in the redefinition of consumption and beauty standards, by offering fashionable, comfortable, responsible and accessible products.

Because comfort should never be a luxury.

The co-founders

Florie

Mantra: Products that adapt to bodies... And not bodies that adapt to products!

Mother of 2 children, I realized to what extent we finally had to offer “good to wear” products for us and for our planet.

What will never change

1. ORGANIC

The basis? Only dress your skin with the best materials. We favor ultra-soft organic cotton and certified fabrics, guaranteed to be free of harmful substances, validated by recognized labels such as:

- OEKO-TEX® on the majority of our products
- Global Organic Textile Standard (GOTS) on our menstrual panties

2. Ethics

Our clients deserve to be treated like queens, but so do all the women who work with us.

We manufacture our products in Portugal, in a family factory and we are very proud of it.

The team behind We Are Jolies also carries out concrete actions in favor of women and the environment, with associations ADSF, Rose Up and Swallow of the Future.
We have also partnered with HIPLI, system of eco-friendly delivery, a parcel system reusable up to 100 times! Thanks to this shipping method, we have managed to avoid more than 200 kilos of waste this year.

3. Inclusive

For years, the world of lingerie showed us women who didn't look like those we passed on the street. At We Are Jolies, the models are not models. Of small breasts, round buttocks, plump thighs...
Femininity, truly celebrated.

4. Accessible

The fair price, this is also one of the commitments we have held to since our beginnings.

Panties, bra or menstrual panties should never break the bank. Better yet, if you buy several, their price becomes mini… Precisely to give you the freedom to compose your batch as you expect.
No more, the trio of panties where there is always one that you don't like.

Where are our products manufactured?

Do you want to know where your period panties, bras or pajamas come from? This is completely normal!

All We Are Jolies products are made near Porto, Portugal.

Suddenly, they don’t circle the planet three times before arriving in your drawer.

Above all, we make sure to work with a factory that has beliefs: the workers are well paid, have supervised hours and access to solid social protection.

What does OEKO-TEX® mean?

We mainly select OEKO-TEX® and GOTS certified materials to design our products.

Fabrics OEKO-TEX® are not necessarily organic, but this label ensures the total absence of pesticide residues and other toxic substances. Practical, because WHO would like to have a harmful substance so close to their private parts when it comes to their underwear? Person.

Here again, the entire chain is verified, to guarantee an impeccable product from both an environmental and social point of view.